The DIVA of Dalal Street - Magic Moments with Deena Mehta


At first glance, Deena Mehta could pass off for your next door neighbour! But scratch the surface and the high-powered entrepreneurial spirit is unmistakable.

Initially, the Bulls and the Bears of Dalal Street seemed a trifle reluctant to accept her unabashed victory, as she invaded the male bastion, demolishing the chauvinist glass celling by becoming the first woman director in the 122-year history of the bourse – her 392 votes being the highest ever won by a single candidate in 1997!

Now, five years later, Deena Mehta still remains the most sought-after woman in the BSE boardroom!

The confidence placed in her seems to be well-invested. She's definitely not a silent bystander.


Her crowded agenda has attended to many reforms, as she remained a key player in computerising the BSE, as a member of MAG-5, the core group that implemented the project.


She worked hard on reforming the archaic bylaws of the exchange – "The work was massive and needed urgent attention, as bylaws had to incorporate clauses on Bolt-trading. I provided the business perspectives to the legal brains, drafting the bylaws. And of course, my first priority at that time, which I dealt successfully, was to tackle the 'fake and stolen' shares problem, a major irritant in every investor's life."

So how tall does she stand today? A modest Mehta exudes confidence and ascribes her popularity to her efficiency, professionalism and her ability to take prompt action.

A mark of her vision was that Asit Mehta's brokerage firm was the first at the BSE to be corporatised. When BSE decided to give brokerage cards to professionals, she stood second in a merit list of 69 drawn, from 400-odd applicants.

Graduation from Sydhenham College, a Masters degree in management studies, from NM College, CA – followed by an apprenticeship at a law firm, followed by a Masters in Business Administration, Deena remains a ringmaster of sorts having a list of "firsts", to her credit. If in 1986, she became the first woman to conduct trading in the "black-topi" clad, century-old BSE ring, today, she is also India's highest female taxpayer, pouring almost Rs. 55 lakh into the IT coffers!

A low-profile person, who knows what she wants, and has the confidence to achieve it, she stands as an inspirational icon of achieving that perfect balance between new-age feminism and the private world of domesticity and motherhood!

Ask her, her "magic moments" and the self-made woman says in a matter-of-fact tone, "My needs are very few. My family means a lot to me. They have been my constant support in this journey. I may be the administrator but Asit is the visionary. It is his positive attitude that has been my constant source of inspiration; my two sons, they are thrilled with my achievements. On the professional level, my magic moments are completely interwoven with the BSE. The BSE ring was the beginning of a beautiful affair, as it gave me the opportunity to find myself – it acted as that magic mirror, where a woman assesses herself, not by asking - who's the fairest of all – but by assessing herself as an individual shorn off all slapped-on identities, to simply see her own true self."

Ask the lady about the precarious economic situation today, war-fear, difficult investment options, the "casino" name that the market has earned and the sudden slump – an eerie silence that dominates present day stock market. The market meltdown has caught many investors with their chips down, as the recent scams drove the Sensex to stratospheric levels, only to crash with equal force, goring hundreds of small investors in the battle. Brokers disappeared, clients, committed suicide, the tide turned ugly as the bears did their cleansing. Who's to be blamed for the crises in the market? In our greed do we actually choose not to see reason? Is the stock market a bad place to invest hard earned money? Is our capital market full of flaws?

The lady answers in calm and reassuring tones, "We are living in an era of constant flux. Chaos is the theme and uncertainty, the only constant. Big money can definitely move stocks and shall continue to do so. Media-hype, private placements, a sudden increase in institutional holdings, manipulations jockeying up prices are all dangerous baits. Don't bite. Wait. Enter a stock, if you find value in it, but most importantly, EXIT if you find that its valuations are beginning to get stretched. You might not make extraordeenary profits, but you will also protect yourself from making extraordinary losses. The stock market is as safe an investment, as any other. It's only when the common man equates it to a casino, that trouble enters. People lose money due to the excessive gambling tendency that an average Indian has, which makes him indulge in stock investments more to speculate then to invest. The share market is definitely not a place for a jackpot. However, it often provides safe return at around 15 to 20 percent. Anything more than this should be considered abnormal. Don't belittle this 15 to 20 percent annual again which overtime and with compounding make a huge difference."

She goes on to add, "What's needed at the stock exchange is less of emotions and more of common sense. What the common person needs today is 'investment education' and I am holding seminars on that, as much as I can. It is high time we learn to distinguish between errors of judgment and premeditated frauds between a few people, who subvert and exploit the systemic loopholes, thereby jettisoning entire business communities for the faults of a few. And it is high time we learn from each experience and revise the systems for prevention while giving out speedy, exemplary punishments after fair trials."

So shall we say, "good-bye volatility, welcome stability", or wait for the next "bull-rally"? A sense of deja-vu still lingers...

Courtesy - The Times of India ( Bombay Times - Downtown Plus ) published on April 13, 2003.

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