The customer base is predominantly institutional for debt activities and comprises both institutional and individuals for equity and other activities. The customers are serviced both directly and through the network of sub-brokers. The focus of the group has been to increase the reach through conventional channels supported by technological network to reduce the transaction cost for the investors. The group envisages that the knowledge-based approach will result in better value addition for the customers.

The customers group and the products and services offered are:

• Institutional clients that include commercial banks, financial institutions, mutual funds, insurance companies, co-operative banks and corporate treasuries. The institutional clients include domestic incorporated companies and approved foreign investors as well.

• Primary dealers avail of price discovery services that facilitates trading and distribution in risk free instruments and triple A rated debt instruments.

• High net worth clients are active traders, strategic investors and arbitrageurs in equity instruments.

• Web clients trade frequently in equity on BSE and NSE.

• Portfolio clients rely on the research and advisory service for value addition.

• Retail investors trade in equity and derivatives and avail of depository services.